Privacy Policy
Wheel Freedom Limited takes the privacy of its customers and visitors to its website www.wheelfreedom.com very seriously and seeks to ensure the highest standards of compliance with all relevant Data Protection laws. Your data is stored securely, and used for the purposes of providing you with the services you order from us, and is not provided to third party organisations for marketing purposes. This Privacy Policy details what personal information we collect, why we do so, how it is used, how we keep it secure, and the limited conditions under which it might be disclosed to others.
Data We Collect and Why
When you contact us or place an order, we may collect personal information such as your name, contact details, payment details, correspondence with us and other similar information. For Motability customers, we will also need to collect your National Insurance number and applicable benefit entitlement. This information is collected to enable us to process your order or enquiry, or to send you details about our products. We sometimes obtain names and address from 3rd parties to send you marketing using Legitimate Interest as our legal basis.
We also collect special category data on health conditions, to ensure we provide you with appropriate services, and to enable us to supply you zero-rated of VAT (if applicable).
This list is not exhaustive, and in specific instances, we may need to collect additional data for the purposes set out in this Policy.
Our legal bases for collecting and using your data are:
The pursuit of our legitimate interests, to provide, improve and promote our services;
For contracts, including enquiries pursuant to a contract;
Complying with our legal obligations.
Cookies
Our website uses “cookies”, which are small files stored on your device to remember specific information about your visit to the site.
We use Google Analytics cookies to collect anonymous data about how visitors use our site – this information is used to help us improve your browsing experience on our website.
You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you visit our site.
Data Storage
We are committed to keeping your data secure. Our security measures include encrypting your data, strong internal policies and training for staff on data security, and regular assessments of our partners’ security systems.
Different retention periods apply for different types of data, however the longest we will normally hold any personal data for is ten years from the end of your contract or last contact with us – this is to process product recalls, and for VAT recording requirements.
Information Sharing
To provide you with our services, it is necessary for us to share some of your personal data with our partners. This includes couriers, online payment processors, IT service providers, insurers, credit providers, credit reference bodies (with your consent only), and government bodies or law enforcement agencies when we have a legal obligation to do so or to exercise our legal rights.
We do not share your data with third-parties for marketing purposes.
Your Rights
Your rights include:
The right to request a copy of the personal data we hold about you.
The right, in certain circumstances, to request that we delete personal data held on you, where we no longer have any legal reason to retain it.
The right to ask us to update and correct any incorrect or out-of-date personal data that we hold about you.
The right, in certain circumstances, to ask us to ‘restrict processing of data’, which means that we would need to secure and retain the data for your benefit but not otherwise use it.
If you would like to exercise any of the rights above, please contact us on 0800 025 8005 or at info@wheelfreedom.com .
If you are unhappy with how Wheel Freedom Limited has handled your data, you have the right to make a complaint to the Information Commissioner’s Office.
This Privacy and Cookie Policy is reviewed regularly, and was last updated in September 2024.
